What began as one mom’s journey to simplify motherhood has grown into a world-leading brand in the mom and baby industry.

We take pride in being one of the pioneers of this fast growing, modern motherhood industry. With every product we thoughtfully design, and every brand we build, we are committed to showing moms around the world that motherhood can be made functional yet fashionable with the many products we offer.

We look forward to growing with you and your family and becoming your go-to brand for all things mother and baby.

 

Because she doesn't prefer the spotlight, and her story deserves to be told, this page was written by her employees.

Although Jenny is currently a full time at-home mother of 5 children, she's known to spend 40 hours or more per week working on or improving her many Mothers Lounge brands. It all started in 2005 when she invented the Milk Bands™ breastfeeding bracelet which is sold in thousands of stores worldwide. When she launched Milk Bands™ in 2005, Jenny wrote:

"I had decided that I wanted my babies to be breastfed and after having major setbacks on breastfeeding my first born, I was anxious to try again with my second child which turned out more pleasant. BUT, due to lack of sleep, not being educated enough on breastfeeding and unable to find a decent way to track what side, what time or how long they would breastfeed (my babies were "on demand" feeders) it became frustrating for me. I was not looking forward to breastfeeding my next child until I had a logical solution to some of my breastfeeding problems. One night in January of 2005, my sister-in-law called me very upset with the same issues I had faced while nursing and not wanting her to stop breastfeeding I was determined to come up with something and the "flip-able" breastfeeding bracelet idea was born! Milk Bands™ have given moms all around the world the empowerment to breastfeed their babies and do it well and I know that Milk Bands™ will help you too."
Jenny Bosco

Jenny has a passion for trying to make mom's lives easier in all that she does and believes that her products will make a difference in yours. Since 2005, Jenny has launched multiple mother & baby product lines including Udder Covers™, Seven™ brand baby slings, Carseat Canopy™, Nursing Pillow, and has future product lines in the works. Her favorite part of the business is designing. She's had a hand in every fabric print, logo, photo shoot, and image used with any of her brands. Jenny continues to be the visionary for the company's ambitious future.

 

We Do:

Mother, baby lifestyle products with a focus on design and style.

Est:

September 2005
By Jenny Bosco and Kaleb Pierce

Our Focus:

Original designs, inspiring moms to step out of the norm with their baby gear.

Planted:

Pleasant Grove, UT